Search Engine Marketing

Be Found
Search engine marketing is no longer an option. After all, over 85% of all initial web site visits originate from search engines (Jupiter Media Metrix). Simply listing your web site with the top search engines is not enough. You need to be consistently ranked at the top.

Combining Art and Science
Search engine marketing is both art and science. And it requires both technical and creative expertise. At Tektonik we know what it takes to make your web site search engine friendly. From programming code to content development, our experts get results.

Get the right kind of traffic
The objective of Search Engine Marketing is to attract to your site people who actually want to see it.  A good Search Engine Marketing Campaign can drive targeted traffic to your website beyond your wildest expectations. 

The terms 'Search Engine Optimization' is but one component of Search Engine Marketing. Here are the three most popular components of the SEM science:

• Search Engine Optimization (SEO)
• Pay-Per-Click (PPC)
• Directory Listings

Search Engine Marketing should be a critical component of your Marketing strategy. Like any marketing campaign, you need to rationalize the expense of the marketing with the projected revenue from the new business that is generated. In most cases, a well executed Search Engine Marketing campaign will pay for itself many times over, but our specialists would be happy to discuss our services with you to help you determine if there is an adequate Return on Investment for the Search Engine Marketing campaign.

We provide:

• Search term research and analysis
• Competitive analysis
• KEI analysis
• Search engine friendly copy development
• Meta tag development
• Linking strategies
• Search engine submissions
• Ongoing monitoring

Get to the Top and Stay There
Getting to the top is one thing, staying at the top is quite another. Fortunately, this is a challenge that Tektonik has mastered. Because search engines regularly change their ranking strategy, our experts continuously monitor the industry to make sure your web site doesn’t get lost in the shuffle.